About Us

Kings of Kobe first made waves in 2015 as a Downtown Manhattan pop-up

peddling elevated hot dogs. The concept has since sprawled into Hell’s Kitchen emerging as a

brick-and-mortar burger joint with a polished, high-energy ambiance and, now, into Jersey City

launching the area’s first menu centered on American Wagyu. Founder Etai Cinader knows no

limits when experimenting with America’s treasured comfort foods. The towering burger

creations and frenzy of hot dog toppings speak to the Kings of Kobe core: unadulterated,

delicious fun.

With utmost attention to quality and harmony of taste, Kings of Kobe ensures a one-of-a-kind

experience first and foremost through its food – each dish notable for its mosaic of toppings and

succulent base made of domestically-sourced Wagyu. And secondly, through its inviting space.

The interiors at both locations are brimming with colorful accents, designed exclusively by graffiti

artist and New York legend, Hektad. Any and everyone is welcome, whether it be to relish a

quick post-work drink or share a long, nourishing meal amongst friends. Each Kings of Kobe

location aims to reinvigorate its area’s sense of conviviality, serving as a go-to hangout for both

locals and passersby.

From counter service to two full-service restaurants, Kings of Kobe only ever strives for the best,

continuously keeping customers on their toes with unique takes on American classics. Because

food should never be so serious — only boldly delicious.

...